Tag first-party data

First-Party Data

First-Party Data? A Comprehensive Guide for Publishers in 2025

Third-party cookies are quickly becoming a thing of the past as major browsers like Chrome, Safari, and Firefox phase them out to prioritize user privacy. This shift marks a fundamental change in how advertisers track and target users across the web. For publishers, it means losing access to one of the most commonly used tools […]

Cookieless future: How must publishers do to adapt?

The digital advertising landscape is evolving rapidly, with a strong focus on enhancing user privacy. Third-party cookies are being phased out. Apple has also strengthened privacy standards with its App Tracking Transparency (ATT) feature in iOS 14.5, requiring apps to obtain user consent for tracking. Meanwhile, browsers like Safari and Firefox have already implemented third-party […]