Tag ad viewability

Illustration showing ad viewability concepts: visible and hidden ad placements, analytics dashboards, and viewability metrics

Mastering Ad Viewability Improvement: A Complete Guide for Publishers

Introduction Ad viewability is a game-changer for publishers. It’s not just about serving ads — it’s about making sure they’re seen. Why does this matter? In this guide, you’ll learn proven strategies to improve ad viewability step by step. By the end, you’ll know how to boost your viewability rates and maximize your ad revenue. […]

Ad Fresh: A Detailed Explanation

The ad tech industry offers numerous solutions, including header bidding and A/B testing, to assist publishers in maximizing their ad revenue. Among these solutions is ad refresh, which many publishers find beneficial, although there is some skepticism surrounding its use due to its controversial nature. So, what is ad refresh? In this article, we will […]