Among various ways to monetize mobile apps, in-app advertising is mostly chosen by publishers. Being the most common form of increasing ad yield for apps, in-app advertising is also considered to be a prominent tool for mobile marketers, especially when it comes to user acquisition enhancement. Though it is a great strategy to boost revenue, […]
The way people consume content has drastically evolved. In the early 2010s, written articles were extremely popular. Marketers were dedicated to obtaining top-notch written content for their websites, using it to showcase their products and solutions and convey a narrative. However, the emergence of Instagram and Snapchat gradually transformed the way readers absorb information. Infographics, […]
News website publishers can tap into a vast potential for revenue growth by embracing monetization strategies. This article provides an in-depth analysis of five proven approaches that publishers can adopt to monetize their news sites. To monetize news websites effectively, creators and publishers must consider the different revenue streams available. They should choose wisely based […]
Are you a Russian publisher? Does a significant portion of your website’s traffic come from Russia? Or have you experimented with multiple ad networks but found none of them deliver satisfactory results? If so, here we explore the top 7 ad networks that are especially suitable for you, ensuring competitive CPMs, quality advertisers, and reliable […]
Online advertising is massive, and ad frauds are equally significant. Web publishers have experienced their payments being held back or their accounts being suspended by a monetization partner due to invalid traffic and the quality of ads, whether real or suspected. Programmatic advertising allows advertisers and publishers of any size to join an open ecosystem. However, […]
Interstitial ads are an effective way to draw attention and advertise goods and services. What is an Interstitial Ad? Interstitial ads are full–screen ads that cover the entire display screen of a user. These ads work most effectively when appearing during natural transition points or breaks. Interstitial ads can be of different types: text, image […]
DSPs and SSPs are crucial technologies for increasing the efficiency of your advertising efforts. They are also something you just can’t avoid once you enter this automated market. Automation helps increase process efficiency regardless of every industry it is applied, thus digital advertising is no exception. Automatic technology has been strongly developed thanks to the […]
Enhancing the user experience plays a crucial role in maximizing advertising revenue for publishers. By ensuring a seamless and captivating user experience, publishers can boost traffic, user engagement, and ad performance. In this article, we will explore the significance of optimizing the user experience in driving advertising revenue and provide practical suggestions to achieve this […]
In recent times, OpenRTB has gained a lot of attention and popularity due to its significant impact on the ever-changing digital advertising landscape. This comprehensive guide will help you understand what OpenRTB is, its history, how it works, its benefits, and more. Over the years, advancements in technology and changes in consumer behavior have led […]
Your website or blog has the potential to generate a stable income if managed correctly. By incorporating targeted and relevant ads, you can enhance your content and earn passive income through digital advertising opportunities. But how can you become a digital publisher and effectively sell ad space on your website? In this article, we will […]
