In the dynamic realm of digital advertising, publishers are always looking for new ways to improve user experience and make more money. Sticky side rail ads, also called anchor ads, have become a valuable tool in this endeavor. These ads smoothly blend into the user’s screen, staying visible as they scroll through the page. This […]
Website Advertising Trends to Watch in 2025 The landscape of website advertising has evolved rapidly over the past few years, driven by technological advancements, changing consumer behavior, and shifting marketing strategies. As we approach 2025, several key trends are emerging that will shape the future of online advertising, offering new opportunities for businesses and marketers. […]
Are you a publisher constantly searching for ad formats that deliver high engagement and maximize revenue, wondering which ones to run on your website to boost ad income? Choosing the right ad format can greatly impact revenue potential, especially as advertisers prioritize viewability, engagement, and user experience. This blog is for you. Here are the […]
The popularity of HTML5 Games is on the rise with various hidden gems. As a game developer, portal manager or business who is looking to cash in on gaming, this article is the best to answer your questions about “What ad formats are the most valuable for gaming websites?” “Which are the best ad networks […]
As a publisher, the way you price your ad inventory can greatly impact your revenue optimization efforts. Setting the floor price wisely is crucial to maximize your ad inventory’s potential. Here’s everything you need to know. But Why Does Floor Price Matter? Publishers can ensure a strong base for their ad inventory and earn significant […]
Among various ways to monetize mobile apps, in-app advertising is mostly chosen by publishers. Being the most common form of increasing ad yield for apps, in-app advertising is also considered to be a prominent tool for mobile marketers, especially when it comes to user acquisition enhancement. Though it is a great strategy to boost revenue, […]
The way people consume content has drastically evolved. In the early 2010s, written articles were extremely popular. Marketers were dedicated to obtaining top-notch written content for their websites, using it to showcase their products and solutions and convey a narrative. However, the emergence of Instagram and Snapchat gradually transformed the way readers absorb information. Infographics, […]
News website publishers can tap into a vast potential for revenue growth by embracing monetization strategies. This article provides an in-depth analysis of five proven approaches that publishers can adopt to monetize their news sites. To monetize news websites effectively, creators and publishers must consider the different revenue streams available. They should choose wisely based […]
Are you a Russian publisher? Does a significant portion of your website’s traffic come from Russia? Or have you experimented with multiple ad networks but found none of them deliver satisfactory results? If so, here we explore the top 7 ad networks that are especially suitable for you, ensuring competitive CPMs, quality advertisers, and reliable […]
Online advertising is massive, and ad frauds are equally significant. Web publishers have experienced their payments being held back or their accounts being suspended by a monetization partner due to invalid traffic and the quality of ads, whether real or suspected. Programmatic advertising allows advertisers and publishers of any size to join an open ecosystem. However, […]
