The mobile advertising industry is rapidly changing, showing no signs of slowing down. By 2025, mobile programmatic advertising is projected to lead digital ad spending, fueled by advances in AI, more precise audience targeting, and new approaches to app monetization. Whether you’re a mobile app marketer, developer, or advertiser, keeping up with these trends is […]
In the fast-paced world of digital advertising, fill rate is a critical metric that can define a publisher’s success. Industry benchmarks show that top-performing sites often achieve fill rates between 90–98%, while struggling sites might fall below 70%, leaving significant revenue untapped. A high fill rate signals strong monetization health and efficient demand management — […]
The automation of online ad buying and selling makes programmatic advertising highly convenient, yet this very efficiency can increase the risk of scams. According to fraudlogix.com, a global dataset of 152 countries and the rate of online fraud that occurred in 2024. On average, 18.31%, nearly one-fifth of digital ad interactions worldwide, may be fraudulent. […]
In the world of digital marketing and advertising, not all online traffic is created equal. The term “traffic tiers” is used to categorize global web traffic based on the economic and technological conditions of the users’ countries. These classifications—Tier 1, Tier 2, and Tier 3—help advertisers and publishers tailor their campaigns more effectively by understanding […]
Summary A Tech Company, a leading innovator in app and website development, offers a diverse range of digital experiences, including H5 games, downloads, and chat features. Their journey with PubFuture began through a colleague’s recommendation, and what started as a small website meeting our minimum threshold of 100,000 monthly pageviews has now grown into a thriving […]
App developers and publishers often struggle to balance offering free apps while generating revenue. Since most users favor free apps, monetizing through paid downloads is typically rigorous. While subscription models sometimes work, retention is tricky. In most cases, in-app advertising becomes the key means through which publishers approach monetization. According to Statista, over seven billion mobile […]
Ad-blocking extensions help users improve their browsing experience by removing annoying ads. They use smart technology to detect and block ads, which creates a challenge for publishers trying to earn from ads. In this article, we’ll explain how ad-blockers work and share creative strategies to recover revenue from adblock users. 1. How Adblock Technology Works […]
What is Data-Driven Advertising? In today’s digital landscape, data-driven advertising is no longer just a trend – it’s a necessity. Advertisers who leverage data can target audiences more effectively, optimize campaigns in real time, and ultimately drive higher ROI (Return on Investment). In this guide, we will explore 5 ways to use data-driven advertising to […]
Invalid traffic (IVT) is one of the biggest challenges facing digital publishers and advertisers today. Whether it’s accidental clicks, bot-generated impressions, or fraudulent activities, IVT can significantly impact your ad revenue and even result in penalties from ad networks like Google AdSense. Understanding how to identify, prevent, and mitigate IVT is crucial for maintaining a […]
Introduction Ad viewability is a game-changer for publishers. It’s not just about serving ads — it’s about making sure they’re seen. Why does this matter? In this guide, you’ll learn proven strategies to improve ad viewability step by step. By the end, you’ll know how to boost your viewability rates and maximize your ad revenue. […]
