The way people consume content has drastically evolved. In the early 2010s, written articles were extremely popular. Marketers were dedicated to obtaining top-notch written content for their websites, using it to showcase their products and solutions and convey a narrative. However, the emergence of Instagram and Snapchat gradually transformed the way readers absorb information. Infographics, […]
Video advertising has become an essential tool for any company looking to grow and expand its reach. In fact, recent research predicts that spending on video advertising will skyrocket to $176.6 billion in 2023 and reach an impressive $229.8 billion by 2027. Programmatic video advertising is a popular method used by many businesses to boost their […]
2023 statistics showed that a person spent an average of 17 hours per week watching video content this year. Also, when compared to other content formats, videos are shared more than twice. In advertising, publishers tend to be interested in video ad format which is now the top-grossing source of income. It has also been […]
