Mastering VAST Tags: The Essential Guide for Publishers

Video advertising has become an essential tool for any company looking to grow and expand its reach. In fact, recent research predicts that spending on video advertising will skyrocket to $176.6 billion in 2023 and reach an impressive $229.8 billion by 2027. Programmatic video advertising is a popular method used by many businesses to boost their […]

In-stream vs Out-stream Video Ads – A PubFuture 2024 Compilation 

2023 statistics showed that a person spent an average of 17 hours per week watching video content this year. Also, when compared to other content formats, videos are shared more than twice.  In advertising, publishers tend to be interested in video ad format which is now the top-grossing source of income. It has also been […]