If you’re a publisher running multiple SSP connections or exchanges, you’ve likely heard of Supply Path Optimization (SPO) — a strategy traditionally used by advertisers to make programmatic media buying more transparent and efficient. But the game is changing. Today, publishers are also adopting SPO principles to streamline their monetization stack, strengthen direct demand relationships, […]
Programmatic advertising has become the backbone of digital monetization. For publishers, Prebid.js is one of the most widely used open-source header bidding solutions. But simply installing Prebid isn’t enough—you need to optimize it. This guide will walk you through how to optimize Prebid in programmatic advertising step by step. You’ll learn best practices, advanced tips, […]
Enhancing the user experience plays a crucial role in maximizing advertising revenue for publishers. By ensuring a seamless and captivating user experience, publishers can boost traffic, user engagement, and ad performance. In this article, we will explore the significance of optimizing the user experience in driving advertising revenue and provide practical suggestions to achieve this […]
An advertisement’s frequency capping in advertising campaigns refers to how many times a consumer sees the same ad within a specific period. By setting an advertising frequency, we can effectively reach audiences, maintain brand consistency, prevent annoying ads, and save money for the advertiser. What is Frequency Capping? Google Ads allows advertisers to set a […]
Enhancing the user experience plays a crucial role in maximizing advertising revenue for publishers. By ensuring a seamless and captivating user experience, publishers can boost traffic, user engagement, and ad performance. In this article, we will explore the significance of optimizing the user experience in driving advertising revenue and provide practical suggestions to achieve this […]
