Tag Transparency and Trust

What is CMP? How Does It Help Publishers Optimize Ad Revenue?

In today’s data-driven programmatic ecosystem, Consent Management Platforms (CMPs) have become essential for publishers. With increasing privacy regulations like GDPR and CCPA, publishers need reliable solutions to collect, manage, and transmit user consent. A well-implemented CMP not only ensures compliance but also helps publishers optimize their ad revenue by building trust with advertisers and enabling […]

What Publishers Need to Know about Sellers.json:

The Significance of Sellers.json: What Publishers Need to Know

The automation of online ad buying and selling makes programmatic advertising highly convenient, yet this very efficiency can increase the risk of scams. According to fraudlogix.com, a global dataset of 152 countries and the rate of online fraud that occurred in 2024. On average, 18.31%, nearly one-fifth of digital ad interactions worldwide, may be fraudulent. […]