Tag Tips

2025 Online Advertising: Top Tips for Publishers

As a publisher navigating the evolving landscape of online advertising in 2025, there are several strategies you can adopt to stay competitive, maximize revenue, and provide value to your users. Here are some key pieces of advice for publishers in the near future: 1. Leverage AI and Data for Personalization With AI-driven personalization set to […]

Setting a Competitive Floor Price: Tips for Success

As a publisher, the way you price your ad inventory can greatly impact your revenue optimization efforts. Setting the floor price wisely is crucial to maximize your ad inventory’s potential. Here’s everything you need to know. But Why Does Floor Price Matter? Publishers can ensure a strong base for their ad inventory and earn significant […]