Understanding and tracking the right monetization metrics is crucial for publishers who want to maximize ad revenue in the evolving programmatic landscape. Beyond simple traffic or total earnings, successful publishers rely on data-driven insights to measure the true value of every impression, session, and ad format. In this article, Pubfuture explores the 15 most important […]
Programmatic advertising has become the backbone of digital monetization. For publishers, Prebid.js is one of the most widely used open-source header bidding solutions. But simply installing Prebid isn’t enough—you need to optimize it. This guide will walk you through how to optimize Prebid in programmatic advertising step by step. You’ll learn best practices, advanced tips, […]
Interstitial ads are an effective way to draw attention and advertise goods and services. What is an Interstitial Ad? Interstitial ads are full–screen ads that cover the entire display screen of a user. These ads work most effectively when appearing during natural transition points or breaks. Interstitial ads can be of different types: text, image […]
