If you’re a publisher monetizing through programmatic advertising, your ads.txt file might be doing more for your revenue than you think—or holding it back without you realizing. At PubFuture, we help publishers increase their ad yield by connecting them with trusted, high-performing demand partners. A critical part of that process is ensuring your ads.txt file […]
Executive Summary of the Programmatic Ads Market (H1 2025) The global programmatic advertising market continued its growth trajectory in the first half of 2025, with total spending reaching $135.2 billion, a 12.4% increase YoY compared to H1 2024 (Statista). This growth was driven by: Meanwhile, average CPMs increased by 4.7% globally, with North America seeing […]
Third-party cookies are quickly becoming a thing of the past as major browsers like Chrome, Safari, and Firefox phase them out to prioritize user privacy. This shift marks a fundamental change in how advertisers track and target users across the web. For publishers, it means losing access to one of the most commonly used tools […]
Are you a publisher constantly searching for ad formats that deliver high engagement and maximize revenue, wondering which ones to run on your website to boost ad income? Choosing the right ad format can greatly impact revenue potential, especially as advertisers prioritize viewability, engagement, and user experience. This blog is for you. Here are the […]
DSPs and SSPs are crucial technologies for increasing the efficiency of your advertising efforts. They are also something you just can’t avoid once you enter this automated market. Automation helps increase process efficiency regardless of every industry it is applied, thus digital advertising is no exception. Automatic technology has been strongly developed thanks to the […]
In the compilation of In-stream & Out-stream Ads, PubFuture has introduced to you a sort of In-stream Video ad is Linear ad. Linear ad is divided into three typical types which are the ones to show up before (pre-roll), during (mid-row), and after (post-roll) a Video content stream. To delve into the effectiveness of Video […]
Optimizing Your Ads for Maximum Page Speed Every new website publisher faces a common complaint. They must find a way to make money from ads while also enhancing the user experience. Nowadays, if a website takes two to three seconds to load, it is deemed slow. Even a mere one-second delay in loading time can […]
