Ad Fresh: A Detailed Explanation

The ad tech industry offers numerous solutions, including header bidding and A/B testing, to assist publishers in maximizing their ad revenue. Among these solutions is ad refresh, which many publishers find beneficial, although there is some skepticism surrounding its use due to its controversial nature. So, what is ad refresh? In this article, we will […]

In-stream vs Out-stream Video Ads – A PubFuture 2024 Compilation 

2023 statistics showed that a person spent an average of 17 hours per week watching video content this year. Also, when compared to other content formats, videos are shared more than twice.  In advertising, publishers tend to be interested in video ad format which is now the top-grossing source of income. It has also been […]