If you’re a publisher using Prebid Wrapper, you’ve already taken a big step toward increasing transparency and yield.But what if you could earn more from the same ad placements — without extra traffic? That’s where Ad Refresh comes in.When used correctly, ad refresh helps publishers display new ads to active users during a single page […]
Mobile advertising has evolved rapidly in the last decade, and publishers are constantly searching for smarter ways to maximize their ad revenue without compromising user experience. Traditional waterfall mediation once dominated the space, but its inefficiencies—such as latency, manual prioritization, and limited competition—pushed the industry to adopt a more advanced solution: in-app bidding. In-app bidding […]
Executive Summary of the Programmatic Ads Market (H1 2025) The global programmatic advertising market continued its growth trajectory in the first half of 2025, with total spending reaching $135.2 billion, a 12.4% increase YoY compared to H1 2024 (Statista). This growth was driven by: Meanwhile, average CPMs increased by 4.7% globally, with North America seeing […]
