The Christmas and New Year period is one of the most important revenue windows of the year for publishers. Advertisers aggressively increase budgets to capture high-intent audiences, while demand-side platforms compete harder for quality inventory. For publishers running programmatic advertising, this creates a unique opportunity to significantly boost CPMs, fill rates, and overall yield if […]
Google’s recent crackdown on Invalid Traffic (IVT) has become one of the most urgent issues facing publishers today. IVT — any ad interaction that doesn’t come from a real, legitimate user — has always existed, but in the last year, Google has taken enforcement to a new level. As a result, many publishers across content, […]
If you’re a publisher using Prebid Wrapper, you’ve already taken a big step toward increasing transparency and yield.But what if you could earn more from the same ad placements — without extra traffic? That’s where Ad Refresh comes in.When used correctly, ad refresh helps publishers display new ads to active users during a single page […]
Programmatic advertising has become the backbone of digital monetization. For publishers, Prebid.js is one of the most widely used open-source header bidding solutions. But simply installing Prebid isn’t enough—you need to optimize it. This guide will walk you through how to optimize Prebid in programmatic advertising step by step. You’ll learn best practices, advanced tips, […]
What is Prebid? Prebid is an open-source header bidding solution designed to give publishers more control over ad inventory and increase revenue. It enables to offer ad space to multiple demand sources simultaneously, ensuring the best price by selling to the highest bidder. Created in 2015, Prebid was developed to empower publishers and enhance transparency […]
