Tag mobile app network

Mobile Programmatic in 2025: 10 Trends You Can’t Ignore

The mobile advertising industry is rapidly changing, showing no signs of slowing down. By 2025, mobile programmatic advertising is projected to lead digital ad spending, fueled by advances in AI, more precise audience targeting, and new approaches to app monetization. Whether you’re a mobile app marketer, developer, or advertiser, keeping up with these trends is […]

In-App Ads and Top Ads Platforms for App Publishers

Among various ways to monetize mobile apps, in-app advertising is mostly chosen by publishers. Being the most common form of increasing ad yield for apps, in-app advertising is also considered to be a prominent tool for mobile marketers, especially when it comes to user acquisition enhancement. Though it is a great strategy to boost revenue, […]