Tag in-app advertising

Why In-App Bidding is the Future of Mobile App Monetization?

Mobile advertising has evolved rapidly in the last decade, and publishers are constantly searching for smarter ways to maximize their ad revenue without compromising user experience. Traditional waterfall mediation once dominated the space, but its inefficiencies—such as latency, manual prioritization, and limited competition—pushed the industry to adopt a more advanced solution: in-app bidding. In-app bidding […]

In-App Ads and Top Ads Platforms for App Publishers

Among various ways to monetize mobile apps, in-app advertising is mostly chosen by publishers. Being the most common form of increasing ad yield for apps, in-app advertising is also considered to be a prominent tool for mobile marketers, especially when it comes to user acquisition enhancement. Though it is a great strategy to boost revenue, […]