Google’s recent crackdown on Invalid Traffic (IVT) has become one of the most urgent issues facing publishers today. IVT — any ad interaction that doesn’t come from a real, legitimate user — has always existed, but in the last year, Google has taken enforcement to a new level. As a result, many publishers across content, […]
Programmatic advertising has become the backbone of digital monetization. For publishers, Prebid.js is one of the most widely used open-source header bidding solutions. But simply installing Prebid isn’t enough—you need to optimize it. This guide will walk you through how to optimize Prebid in programmatic advertising step by step. You’ll learn best practices, advanced tips, […]
Mobile advertising has evolved rapidly in the last decade, and publishers are constantly searching for smarter ways to maximize their ad revenue without compromising user experience. Traditional waterfall mediation once dominated the space, but its inefficiencies—such as latency, manual prioritization, and limited competition—pushed the industry to adopt a more advanced solution: in-app bidding. In-app bidding […]
What is Prebid? Prebid is an open-source header bidding solution designed to give publishers more control over ad inventory and increase revenue. It enables to offer ad space to multiple demand sources simultaneously, ensuring the best price by selling to the highest bidder. Created in 2015, Prebid was developed to empower publishers and enhance transparency […]
