What Happens When a Site Gets Flagged for IVT: Risks, Consequences, and Recovery Steps
Invalid Traffic (IVT) is one of the biggest threats in programmatic ads. When a site is flagged, revenue can drop instantly, advertiser trust declines, and recovery becomes difficult without knowing what triggered the issue. This guide explains what happens during an IVT flag, why it occurs, and how publishers can fix and prevent it. 1. […]