Programmatic Advertising Ecosystem: The Dynamic Interplay Between DSP And SSP

DSPs and SSPs are crucial technologies for increasing the efficiency of your advertising efforts. They are also something you just can’t avoid once you enter this automated market. Automation helps increase process efficiency regardless of every industry it is applied, thus digital advertising is no exception. Automatic technology has been strongly developed thanks to the […]

What is OpenRTB Protocol & How does it work?

In recent times, OpenRTB has gained a lot of attention and popularity due to its significant impact on the ever-changing digital advertising landscape. This comprehensive guide will help you understand what OpenRTB is, its history, how it works, its benefits, and more. Over the years, advancements in technology and changes in consumer behavior have led […]