As we look ahead to 2024 and 2025, the landscape of digital advertising continues to shift. Publishers, who rely on ad revenue to support their content and operations, must stay ahead of industry trends to maximize earnings. Cost Per Thousand Impressions (CPM) rates, the most critical metrics, are influenced by a range of factors, including […]
2023 statistics showed that a person spent an average of 17 hours per week watching video content this year. Also, when compared to other content formats, videos are shared more than twice. In advertising, publishers tend to be interested in video ad format which is now the top-grossing source of income. It has also been […]
CPM and RPM are metrics that publishers use to track their revenue. These metrics are often confused by new publishers, but they have distinct meanings. CPM, or cost per mile, is the amount of money an advertiser pays for every 1,000 times their ad is displayed. On the other hand, RPM, or revenue per mile, […]
