In the world of digital marketing and advertising, not all online traffic is created equal. The term “traffic tiers” is used to categorize global web traffic based on the economic and technological conditions of the users’ countries. These classifications—Tier 1, Tier 2, and Tier 3—help advertisers and publishers tailor their campaigns more effectively by understanding […]
The way people consume content has drastically evolved. In the early 2010s, written articles were extremely popular. Marketers were dedicated to obtaining top-notch written content for their websites, using it to showcase their products and solutions and convey a narrative. However, the emergence of Instagram and Snapchat gradually transformed the way readers absorb information. Infographics, […]
An Overview of Rewarded Ads A rewarded ad, also known as an incentivized ad, offers users an opportunity to watch a video, install an app, register for a website, or engage with a playable ad in exchange for a reward voluntarily. This ad type is mostly found in in-app games, many publishers also opt for […]
