What is Programmatic Advertising and Why is it Important?

Programmatic advertising is a vital part of marketing, which can be called the backbone of online advertising. If you have heard that programmatic is a game-changer but do not deeply understand its role, you are at the right place. In this article, we will define what programmatic is and explain why it is important to […]

Add the ads.txt file to my WordPress site

If you have a WordPress site that displays ads, you can prevent fraudulent practices by using the ads.txt file. It’s a text file that allows you to publicly declare which companies are authorized to sell or resell advertisement space on your site. Follow these instructions to install the Ads.txt Manager plugin from your WordPress dashboard. Once you have successfully […]