2023 statistics showed that a person spent an average of 17 hours per week watching video content this year. Also, when compared to other content formats, videos are shared more than twice. In advertising, publishers tend to be interested in video ad format which is now the top-grossing source of income. It has also been […]
Due to rapid technology development and widespread Internet use, display advertising trends will continue to evolve next year. If you’re ready for these changes, you might surpass your competitors. PubFuture is your trusted partner in digital marketing, preparing you for 2024’s expected trends. We boost your digital marketing with cutting-edge methods and unique solutions from […]
CPM and RPM are metrics that publishers use to track their revenue. These metrics are often confused by new publishers, but they have distinct meanings. CPM, or cost per mile, is the amount of money an advertiser pays for every 1,000 times their ad is displayed. On the other hand, RPM, or revenue per mile, […]
Digital advertising is getting more and more complicated these days, and it’s probably only going to get more. It feels like there are always new layers and people involved, making it hard to keep up. But even with all the complexity, there are three key players that stay constant in the digital advertising world: the […]
What is an ad network? An ad network is, at its most basic, an intermediate. It’s an advertising platform that facilitates the selling of ad inventory between publishers and advertisers. An ad network connects app or website publishers with marketers who look to promote their products and services. The network’s primary function is to collect […]
Are you interested in discovering the most effective advertising networks for optimizing revenue generation on your website? Publishers prefer ad networks with high-quality advertisements, consistent payouts, and great customer service. Here are the top ad networks to help publishers boost revenue. From established systems like Google AdSense and Amazon Associates to promising new ones, we’ve […]
Programmatic advertising is a vital part of marketing, which can be called the backbone of online advertising. If you have heard that programmatic is a game-changer but do not deeply understand its role, you are at the right place. In this article, we will define what programmatic is and explain why it is important to […]
If you have a WordPress site that displays ads, you can prevent fraudulent practices by using the ads.txt file. It’s a text file that allows you to publicly declare which companies are authorized to sell or resell advertisement space on your site. Follow these instructions to install the Ads.txt Manager plugin from your WordPress dashboard. Once you have successfully […]
