In today’s digital advertising ecosystem, maximizing revenue opportunities is critical for publishers and advertisers. Publishers must ensure that they sell their ad inventory at the best possible price with a multitude of ad networks and exchanges. This is where passback technology comes into play. It’s a valuable solution that helps optimize ad delivery and revenue […]
In the compilation of In-stream & Out-stream Ads, PubFuture has introduced to you a sort of In-stream Video ad is Linear ad. Linear ad is divided into three typical types which are the ones to show up before (pre-roll), during (mid-row), and after (post-roll) a Video content stream. To delve into the effectiveness of Video […]
An advertisement’s frequency capping in advertising campaigns refers to how many times a consumer sees the same ad within a specific period. By setting an advertising frequency, we can effectively reach audiences, maintain brand consistency, prevent annoying ads, and save money for the advertiser. What is Frequency Capping? Google Ads allows advertisers to set a […]
It’s critical for publishers to follow by the rules and regulations established by ad tech platforms such as Google AdSense when it comes to online advertising. AdSense violations brought on by failure to comply may result in penalties and lost revenue. As a prominent participant in the market, Google is dedicated to providing users with […]
Optimizing Your Ads for Maximum Page Speed Every new website publisher faces a common complaint. They must find a way to make money from ads while also enhancing the user experience. Nowadays, if a website takes two to three seconds to load, it is deemed slow. Even a mere one-second delay in loading time can […]
The way people consume content has drastically evolved. In the early 2010s, written articles were extremely popular. Marketers were dedicated to obtaining top-notch written content for their websites, using it to showcase their products and solutions and convey a narrative. However, the emergence of Instagram and Snapchat gradually transformed the way readers absorb information. Infographics, […]
What is Ad Blocking? Ad blocking or ad filtering is a software capability for blocking or altering online advertising in a web browser, an application, or a network. Software for ad blocking or ad filtering blocks or alters online advertising in a web browser, an application, or a network. Users can do this using browser […]
Video advertising has become an essential tool for any company looking to grow and expand its reach. In fact, recent research predicts that spending on video advertising will skyrocket to $176.6 billion in 2023 and reach an impressive $229.8 billion by 2027. Programmatic video advertising is a popular method used by many businesses to boost their […]
What is Google Ad Manager? Google Ad Manager is an ad management tool for internet companies. It offers extensive management and support for a variety of ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges. If you want to know more about the key features of Ads Manager, click see more […]
To maximize revenue generation on online platforms, it is essential to have a thorough understanding of and effectively implement Google AdSense Auto Ads. The landscape of advertisements is evolving, with ads now equipped with advanced capabilities. AdSense utilizes machine learning to scan various sections of a webpage and strategically place ads only when they are likely […]
