Invalid traffic (IVT) is one of the biggest challenges facing digital publishers and advertisers today. Whether it’s accidental clicks, bot-generated impressions, or fraudulent activities, IVT can significantly impact your ad revenue and even result in penalties from ad networks like Google AdSense. Understanding how to identify, prevent, and mitigate IVT is crucial for maintaining a […]
Introduction Ad viewability is a game-changer for publishers. It’s not just about serving ads — it’s about making sure they’re seen. Why does this matter? In this guide, you’ll learn proven strategies to improve ad viewability step by step. By the end, you’ll know how to boost your viewability rates and maximize your ad revenue. […]
1. What Is Header Bidding and How Does It Work? Header bidding is a process that enables publishers to capture bids for ad units from demand sources that might otherwise have been missed. By implementing header bidding, a publisher can gather bids from multiple sources that will then compete directly with bids from the ad […]
What is Prebid? Prebid is an open-source header bidding solution designed to give publishers more control over ad inventory and increase revenue. It enables to offer ad space to multiple demand sources simultaneously, ensuring the best price by selling to the highest bidder. Created in 2015, Prebid was developed to empower publishers and enhance transparency […]
As a publisher navigating the evolving landscape of online advertising in 2025, there are several strategies you can adopt to stay competitive, maximize revenue, and provide value to your users. Here are some key pieces of advice for publishers in the near future: 1. Leverage AI and Data for Personalization With AI-driven personalization set to […]
The digital advertising landscape is evolving rapidly, with a strong focus on enhancing user privacy. Third-party cookies are being phased out. Apple has also strengthened privacy standards with its App Tracking Transparency (ATT) feature in iOS 14.5, requiring apps to obtain user consent for tracking. Meanwhile, browsers like Safari and Firefox have already implemented third-party […]
As we look ahead to 2024 and 2025, the landscape of digital advertising continues to shift. Publishers, who rely on ad revenue to support their content and operations, must stay ahead of industry trends to maximize earnings. Cost Per Thousand Impressions (CPM) rates, the most critical metrics, are influenced by a range of factors, including […]
In the dynamic realm of digital advertising, publishers are always looking for new ways to improve user experience and make more money. Sticky side rail ads, also called anchor ads, have become a valuable tool in this endeavor. These ads smoothly blend into the user’s screen, staying visible as they scroll through the page. This […]
Website Advertising Trends to Watch in 2025 The landscape of website advertising has evolved rapidly over the past few years, driven by technological advancements, changing consumer behavior, and shifting marketing strategies. As we approach 2025, several key trends are emerging that will shape the future of online advertising, offering new opportunities for businesses and marketers. […]
Are you a publisher constantly searching for ad formats that deliver high engagement and maximize revenue, wondering which ones to run on your website to boost ad income? Choosing the right ad format can greatly impact revenue potential, especially as advertisers prioritize viewability, engagement, and user experience. This blog is for you. Here are the […]
