In the dynamic realm of digital advertising, publishers are always looking for new ways to improve user experience and make more money. Sticky side rail ads, also called anchor ads, have become a valuable tool in this endeavor. These ads smoothly blend into the user’s screen, staying visible as they scroll through the page. This constant presence boosts ad visibility, interaction, and ultimately, the publisher’s earnings.
Publishers can now utilize sticky side rail ads in Ad Manager and cater to various programmatic demands, such as Ad Exchange (AdX), Open Bidding, and more.
Understanding Sticky Side Rail Ads
Sticky side rail ads are banner ads that stick to the left or right side of a widescreen device, like a desktop. They stay in place as the user scrolls down the page, making sure they are always visible and engaging. This type of ad is better than regular banner ads because they don’t get lost in the scrolling content.
AdSense Side Rail Ads Example
Source: Coinflipgame
How to Enable Side Rail Ads?
If you have chosen to enable anchor ads in your Google AdSense account, side rails will become visible on your website after December 13, 2022. However, if you wish to hide these side rails, you can easily disable this feature in your Auto ads settings.
Source: Google AdSense
Benefits of Sticky Side Rail Ads for Publishers
By including sticky side rail ads in their ad inventory, publishers can enjoy various benefits:
- Increased Ad Viewability: By staying visible as users navigate, sticky side rail ads greatly increase the chances of being seen and noticed. This increased visibility results in higher ad impressions, a key metric for publishers.
- Improved Ad Engagement: The continuous presence of sticky side rail ads significantly improves the possibility of user interaction. When ads remain visible, users are more prone to engage with them, resulting in higher click-through rates (CTRs) and enhanced ad performance.
- Non-Intrusive User Experience: Sticky side rail ads blend smoothly into the page layout without interrupting the user’s flow, unlike pop-up ads or interstitials. They do not block the content or impede navigation, ensuring a pleasant user experience.
- Revenue Optimization: Publishers can experience a direct increase in revenue by improving viewability, engagement, and CTRs. Sticky side rail ads are an effective method to monetize website traffic and generate substantial income.
PubFuture Sticky Ads vs Google AdSense Sticky Ads
At first sight, the two formats may look alike, but Sticky Ads from PubFuture actually have three major advantages over Google Adsense.
- Competition from more demand sources
Google AdSense Ads are limited to accessing demand solely from AdSense, whereas PubFuture enables multiple premium demand sources to compete for ad impressions through Google Ad Manager 360, Open Bidding, and Header Bidding. This heightened competition results in publishers receiving higher bids from advertisers and experiencing an increase in revenue.
- Access to advanced optimization techniques
By utilizing dynamic price floor optimization, the Pubfuture platform aims to maximize revenue from each ad impression. Moreover, publishers can take advantage of features like multi-ad formats and smart ad refresh, enabling them to optimize revenue from a single ad unit while maintaining a user-friendly experience.
- Personalised support from a dedicated account manager
Although AdSense offers an easy starting point, publishers are left to navigate any difficulties independently. In contrast, PubFuture ensures that all publishers receive comprehensive assistance from our expert technical support team. Moreover, a dedicated account manager is readily available to offer valuable insights on optimizing ad configuration and promptly resolving any issues.
Should publishers use Google AdSense Side Rail Ads?
Side Rails have proven to be an effective method for boosting revenue through a high-viewability format. This makes them a viable choice for smaller publishers who may have limited resources to optimize their websites. However, for those who are open to exploring alternatives to AdSense, PubFutureSticky Ads offer a more advantageous option. By utilizing PubFutureSticky Ads, publishers can gain access to a wider range of competition, enhanced optimization opportunities, and improved support.
To find out more about PubFuture ads, please get in touch here.
