To maximize revenue generation on online platforms, it is essential to have a thorough understanding of and effectively implement Google AdSense Auto Ads. The landscape of advertisements is evolving, with ads now equipped with advanced capabilities. AdSense utilizes machine learning to scan various sections of a webpage and strategically place ads only when they are likely […]
An Overview of Rewarded Ads A rewarded ad, also known as an incentivized ad, offers users an opportunity to watch a video, install an app, register for a website, or engage with a playable ad in exchange for a reward voluntarily. This ad type is mostly found in in-app games, many publishers also opt for […]
The ad tech industry offers numerous solutions, including header bidding and A/B testing, to assist publishers in maximizing their ad revenue. Among these solutions is ad refresh, which many publishers find beneficial, although there is some skepticism surrounding its use due to its controversial nature. So, what is ad refresh? In this article, we will […]
2023 statistics showed that a person spent an average of 17 hours per week watching video content this year. Also, when compared to other content formats, videos are shared more than twice. In advertising, publishers tend to be interested in video ad format which is now the top-grossing source of income. It has also been […]
