2025 Online Advertising: Top Tips for Publishers

As a publisher navigating the evolving landscape of online advertising in 2025, there are several strategies you can adopt to stay competitive, maximize revenue, and provide value to your users. Here are some key pieces of advice for publishers in the near future: 1. Leverage AI and Data for Personalization With AI-driven personalization set to […]

Boost Your Revenue with Sticky Side Rail Ads: A Publisher’s Guide

In the dynamic realm of digital advertising, publishers are always looking for new ways to improve user experience and make more money. Sticky side rail ads, also called anchor ads, have become a valuable tool in this endeavor. These ads smoothly blend into the user’s screen, staying visible as they scroll through the page. This […]

The Future of Website Advertising: Key Trends to Watch in 2025

Website Advertising Trends to Watch in 2025 The landscape of website advertising has evolved rapidly over the past few years, driven by technological advancements, changing consumer behavior, and shifting marketing strategies. As we approach 2025, several key trends are emerging that will shape the future of online advertising, offering new opportunities for businesses and marketers. […]

In-App Ads and Top Ads Platforms for App Publishers

Among various ways to monetize mobile apps, in-app advertising is mostly chosen by publishers. Being the most common form of increasing ad yield for apps, in-app advertising is also considered to be a prominent tool for mobile marketers, especially when it comes to user acquisition enhancement. Though it is a great strategy to boost revenue, […]

Video Content: The Key to Your Website’s Success – Here’s Why

The way people consume content has drastically evolved. In the early 2010s, written articles were extremely popular. Marketers were dedicated to obtaining top-notch written content for their websites, using it to showcase their products and solutions and convey a narrative. However, the emergence of Instagram and Snapchat gradually transformed the way readers absorb information. Infographics, […]

Programmatic Advertising Ecosystem: The Dynamic Interplay Between DSP And SSP

DSPs and SSPs are crucial technologies for increasing the efficiency of your advertising efforts. They are also something you just can’t avoid once you enter this automated market. Automation helps increase process efficiency regardless of every industry it is applied, thus digital advertising is no exception. Automatic technology has been strongly developed thanks to the […]

Why Is It Important to Balance Ad Revenue and User Experience?

Enhancing the user experience plays a crucial role in maximizing advertising revenue for publishers. By ensuring a seamless and captivating user experience, publishers can boost traffic, user engagement, and ad performance. In this article, we will explore the significance of optimizing the user experience in driving advertising revenue and provide practical suggestions to achieve this […]

What is OpenRTB Protocol & How does it work?

In recent times, OpenRTB has gained a lot of attention and popularity due to its significant impact on the ever-changing digital advertising landscape. This comprehensive guide will help you understand what OpenRTB is, its history, how it works, its benefits, and more. Over the years, advancements in technology and changes in consumer behavior have led […]

Why Pre-roll Ad Should Be A Part Of Your Advertising Strategy?

In the compilation of In-stream & Out-stream Ads, PubFuture has introduced to you a sort of In-stream Video ad is Linear ad. Linear ad is divided into three typical types which are the ones to show up before (pre-roll), during (mid-row), and after (post-roll) a Video content stream. To delve into the effectiveness of Video […]