Author Dori Murray

5 Reasons Why Programmatic Advertising Outperforms PPC in Cost‑Efficiency and Targeting

In today’s fast-paced digital landscape, PPC marketing in programmatic advertising offers a smarter, more cost-effective alternative to traditional PPC. Leveraging automation, real-time bidding, and granular audience targeting, programmatic delivers better ROI, scalability, and precision. Here are five compelling reasons why it outperforms standard PPC in both cost-efficiency and targeting. 1. Automated Real-Time Bidding (RTB) Significantly […]

Mobile Programmatic in 2025: 10 Trends You Can’t Ignore

The mobile advertising industry is rapidly changing, showing no signs of slowing down. By 2025, mobile programmatic advertising is projected to lead digital ad spending, fueled by advances in AI, more precise audience targeting, and new approaches to app monetization. Whether you’re a mobile app marketer, developer, or advertiser, keeping up with these trends is […]

5 Ways to Use Data-Driven Advertising

What is Data-Driven Advertising? In today’s digital landscape, data-driven advertising is no longer just a trend – it’s a necessity. Advertisers who leverage data can target audiences more effectively, optimize campaigns in real time, and ultimately drive higher ROI (Return on Investment). In this guide, we will explore 5 ways to use data-driven advertising to […]