Invalid Traffic (IVT) has become one of the biggest threats to H5 publishers in 2025. As H5 games, mini-apps, and mobile browser experiences grow rapidly, so do fraud attempts—from bot-generated impressions to sophisticated device spoofing. This comprehensive guide explains what IVT is, why it’s especially harmful for H5 traffic, and the most effective ways to […]
If you’re a publisher using Prebid Wrapper, you’ve already taken a big step toward increasing transparency and yield.But what if you could earn more from the same ad placements — without extra traffic? That’s where Ad Refresh comes in.When used correctly, ad refresh helps publishers display new ads to active users during a single page […]
Mobile advertising has evolved rapidly in the last decade, and publishers are constantly searching for smarter ways to maximize their ad revenue without compromising user experience. Traditional waterfall mediation once dominated the space, but its inefficiencies—such as latency, manual prioritization, and limited competition—pushed the industry to adopt a more advanced solution: in-app bidding. In-app bidding […]
Ad fraud is silently draining publishers’ earnings every single day. Whether you’re running a content-rich website or a niche blog, if you rely on digital ads for revenue—fraudulent activity is likely hurting your bottom line. But what exactly is ad fraud? And more importantly, how can you detect and prevent it before it kills your […]
In today’s fast-paced digital landscape, PPC marketing in programmatic advertising offers a smarter, more cost-effective alternative to traditional PPC. Leveraging automation, real-time bidding, and granular audience targeting, programmatic delivers better ROI, scalability, and precision. Here are five compelling reasons why it outperforms standard PPC in both cost-efficiency and targeting. 1. Automated Real-Time Bidding (RTB) Significantly […]
The mobile advertising industry is rapidly changing, showing no signs of slowing down. By 2025, mobile programmatic advertising is projected to lead digital ad spending, fueled by advances in AI, more precise audience targeting, and new approaches to app monetization. Whether you’re a mobile app marketer, developer, or advertiser, keeping up with these trends is […]
What is Data-Driven Advertising? In today’s digital landscape, data-driven advertising is no longer just a trend – it’s a necessity. Advertisers who leverage data can target audiences more effectively, optimize campaigns in real time, and ultimately drive higher ROI (Return on Investment). In this guide, we will explore 5 ways to use data-driven advertising to […]
