What is Prebid? Prebid is an open-source header bidding solution designed to give publishers more control over ad inventory and increase revenue. It enables to offer ad space to multiple demand sources simultaneously, ensuring the best price by selling to the highest bidder. Created in 2015, Prebid was developed to empower publishers and enhance transparency […]
As we look ahead to 2024 and 2025, the landscape of digital advertising continues to shift. Publishers, who rely on ad revenue to support their content and operations, must stay ahead of industry trends to maximize earnings. Cost Per Thousand Impressions (CPM) rates, the most critical metrics, are influenced by a range of factors, including […]
The popularity of HTML5 Games is on the rise with various hidden gems. As a game developer, portal manager or business who is looking to cash in on gaming, this article is the best to answer your questions about “What ad formats are the most valuable for gaming websites?” “Which are the best ad networks […]
As a publisher, the way you price your ad inventory can greatly impact your revenue optimization efforts. Setting the floor price wisely is crucial to maximize your ad inventory’s potential. Here’s everything you need to know. But Why Does Floor Price Matter? Publishers can ensure a strong base for their ad inventory and earn significant […]
Online advertising is massive, and ad frauds are equally significant. Web publishers have experienced their payments being held back or their accounts being suspended by a monetization partner due to invalid traffic and the quality of ads, whether real or suspected. Programmatic advertising allows advertisers and publishers of any size to join an open ecosystem. However, […]
Interstitial ads are an effective way to draw attention and advertise goods and services. What is an Interstitial Ad? Interstitial ads are full–screen ads that cover the entire display screen of a user. These ads work most effectively when appearing during natural transition points or breaks. Interstitial ads can be of different types: text, image […]
An advertisement’s frequency capping in advertising campaigns refers to how many times a consumer sees the same ad within a specific period. By setting an advertising frequency, we can effectively reach audiences, maintain brand consistency, prevent annoying ads, and save money for the advertiser. What is Frequency Capping? Google Ads allows advertisers to set a […]
It’s critical for publishers to follow by the rules and regulations established by ad tech platforms such as Google AdSense when it comes to online advertising. AdSense violations brought on by failure to comply may result in penalties and lost revenue. As a prominent participant in the market, Google is dedicated to providing users with […]
Video advertising has become an essential tool for any company looking to grow and expand its reach. In fact, recent research predicts that spending on video advertising will skyrocket to $176.6 billion in 2023 and reach an impressive $229.8 billion by 2027. Programmatic video advertising is a popular method used by many businesses to boost their […]
What is Google Ad Manager? Google Ad Manager is an ad management tool for internet companies. It offers extensive management and support for a variety of ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges. If you want to know more about the key features of Ads Manager, click see more […]
