The way people consume content has drastically evolved. In the early 2010s, written articles were extremely popular. Marketers were dedicated to obtaining top-notch written content for their websites, using it to showcase their products and solutions and convey a narrative. However, the emergence of Instagram and Snapchat gradually transformed the way readers absorb information. Infographics, stunning photographs, and eye-catching visual aids became the new trend to captivate readers’ interest.
Today, the evolution persists as YouTube, Instagram reels and stories, and TikTok emerge. The influence that visuals once had on consumers no longer carries the same weight as before. The user’s expectations have evolved to encompass a more comprehensive experience, ranging from brand awareness to compelling storytelling.
This trend not only changes how websites promote their brands, but it also improves their income generation, resulting in a mutually beneficial relationship between site visitors and owners.
As the future of video content becomes increasingly evident, organizations across the globe are rapidly reassessing and reimagining their approaches to connect with their audience through supplementary media. Here are 5 key reasons why video content is indispensable for your website:
1. Utilizing video is a beneficial means of storytelling
Based on research conducted by MIT, it has been found that individuals process videos at a rate that is a thousand times faster compared to written articles. Consequently, this implies that people can complete an entire narrative in a significantly shorter period when watching videos as opposed to reading text. As a result, this leads to greater consumption of stories within a limited timeframe and an increased number of videos being watched with minimal exertion.
In reality, the number of users who prefer consuming purely textual content is rapidly declining and becoming limited to a specific niche market. To put it simply, not everyone has the desire to read anymore. Regardless of the quality of a written article, its relevance and significance diminish when there is no audience to engage with it. Consumers need to be aware of the existence of content before they can delve into its substance. Organizations that persist with outdated practices and traditional approaches will swiftly lose their ability to penetrate the market. In today’s world, video has emerged as the most effective tool for storytelling. It not only narrates the story on behalf of the audience but also controls the tone, visuals, and the desired impact you wish to create. Video is a fast, efficient, and proven means of harnessing the brand’s power and seamlessly integrating it into a captivating narrative.
2. Video keeps people on your website longer, causing more ads to show, generating more revenue
Videos possess a superior ability to engage audiences in comparison to written articles. Allow me to elaborate: when watching a film, it is easier to remain immersed in the storyline, whereas when reading a novel, it is likely that one would pause multiple times before completing it. Applying this concept to video marketing, the likelihood of users staying engaged and watching a video is significantly higher than when they are simply reading plain text. As a result, users spend a longer duration on your website, leading to an increased display of advertisements. This, in turn, enhances revenue generation. Videos serve as an optimal tool to effectively reach and inform your audience while simultaneously fostering growth and profitability. In essence, the longer the duration of the video, the greater the revenue potential.
3. Video Boosts Conversions and Sales
In today’s highly competitive market, businesses are constantly seeking ways to enhance their conversion rates. This is where the significance of video marketing comes into play.
Nike Korea, as reported by Google, experienced a remarkable 54% surge in conversion rates through their customized and event-focused video campaigns in 2021.
Image via Think with Google
Adding a video to your landing pages can boost the chances of turning visitors into customers. The reason is straightforward – videos have a strong impact in persuading people about the worth of your offerings. When potential customers watch a video, they become more assured in their purchasing choices. This is how video marketing directly enhances your sales.
4. It creates a more immersive experience for users
Video marketing is not only about personalization, but it also brings a realistic touch that makes a brand more human. While good content can capture a reader’s attention, it becomes even more powerful when it allows users to fully engage in the story. If you want your audience to stay on your website, get lost in the storytelling, and keep coming back for more, video content is an excellent tool.
5. Video content makes brand awareness more memorable
Video marketing is captivating. Through its use of sound, color palette, and sequence of images, videos leave a lasting impression on consumers. Visual cues are powerful triggers for memory, and experiencing a brand through motion and sound is more memorable than reading a text-only article. In summary, video marketing allows you to embed the brand in the minds of your audience without requiring them to read a lengthy article.
Start With Instream and Outstream Video Ads at PubFuture
Looking for a hassle-free method to integrate video ads into your website? Look no further than PubFuture. Our monetization solution empowers publishers to effortlessly configure and display instream or out-stream video ads in a matter of moments. Moreover, our platform boasts a variety of advanced features and yield optimization tools, enabling publishers to elevate their ad revenue to new heights. We have also introduced details information about Instream and Outstream Video ad, its pros and cons, and how these ad types will meet typical requirements from each publisher. PubFuture hopes that you will soon find your best choice.
