Industry: Gaming
Primary Markets: United States and Europe
Monthly Traffic: Approximately 800,000 pageviews
Solution: Video Ad Monetization
The results at a glance
| Metric | Result |
|---|---|
| Ad revenue increase | +30% |
| Monthly pageviews | ~800K |
| Time to initial results | 3–5 days |
| Primary monetization before PubFuture | Google AdSense banners |
For a gaming publisher attracting approximately 800,000 monthly pageviews, Google AdSense banners were already generating advertising revenue. However, the publisher wanted to explore additional monetization opportunities without disrupting the ads currently running on the website.
With a predominantly US audience and additional traffic from Europe, the website presented an opportunity to introduce video advertising alongside its existing banner inventory.
PubFuture helped the publisher expand its advertising demand through video monetization, resulting in a 30% increase in ad revenue, with initial improvements reported within just 3–5 days.
About the publisher
The publisher operates a gaming website serving an audience primarily located in the United States and Europe. With approximately 800,000 monthly pageviews and an average time on site of 1 minute and 30 seconds, the website had an established traffic base for advertising monetization.
Before partnering with PubFuture, most of the publisher’s advertising revenue came from banner ads served through Google AdSense.
This setup provided an existing revenue stream, but video advertising remained an opportunity worth exploring. Given the website’s organic traffic and geographic audience composition, PubFuture identified potential to connect its inventory with additional video advertising demand.
The challenge: Generating additional revenue without disrupting existing ads
The publisher’s primary objective was straightforward: increase advertising revenue while maintaining its current AdSense implementation.
Introducing another monetization solution required careful consideration. The publisher wanted to preserve its existing ad placements and avoid unnecessary changes to the website’s advertising experience.
During the initial assessment, PubFuture identified an underutilized monetization opportunity.
The website was already attracting organic traffic, particularly from the United States, a market that can attract demand from video advertisers. However, the publisher’s existing banner-focused setup did not take advantage of this additional demand channel.
For publishers operating with a limited number of advertising formats, this represents an opportunity to evaluate whether their existing inventory can support additional revenue sources.
The solution: Expanding monetization opportunities through video demand
PubFuture introduced video advertising as an additional monetization channel, allowing the publisher to explore new revenue opportunities alongside its existing banner ads.
The approach focused on three areas.
1. Identifying untapped video monetization potential
PubFuture reviewed the publisher’s website, traffic characteristics, and existing advertising setup to identify opportunities for additional ad formats.
The analysis highlighted the potential of video advertising, particularly given the website’s US-focused organic traffic.
This provided a basis for introducing video demand without requiring the publisher to replace its current AdSense banner monetization.
2. Connecting inventory with additional video demand
PubFuture implemented video monetization using demand relationships available through Google Ad Manager 360 partners.
By introducing additional video advertising buyers, the publisher gained access to more potential demand for its eligible video inventory.
A broader selection of demand sources also created opportunities to identify partners whose buying preferences better matched the publisher’s audience and inventory.
3. Preserving the existing advertising experience
An important consideration throughout implementation was maintaining the publisher’s existing advertising setup.
Video advertising was introduced as an additional monetization opportunity, while the publisher continued running its existing banner ads.
According to the publisher’s reported experience, the changes had limited impact on the website’s user experience.
The results: 30% higher ad revenue within 3–5 days
Following the introduction of video advertising, the publisher reported a 30% increase in ad revenue.
Initial improvements became visible within 3–5 days, demonstrating the potential impact of activating additional advertising demand on an established website.
The publisher also reported that demand continued to buy inventory steadily after the initial implementation.
These results illustrate how an additional ad format can contribute to monetization performance when it aligns with a publisher’s traffic profile and existing advertising environment.
What the publisher said
“it looks promising so far”
“it increased my ad revenue by 30% so far”
Feedback shared by the publisher following the implementation.
Key takeaways for gaming publishers
This case highlights several considerations for gaming publishers evaluating their monetization strategies.
Explore ad formats beyond existing banners. Publishers relying primarily on display advertising may have opportunities to generate additional revenue through formats such as video ads, depending on their inventory and audience characteristics.
Evaluate demand based on traffic quality and geographic composition. Understanding where visitors come from can help publishers identify demand sources and advertising formats worth testing.
Build on an existing monetization setup. Adding a new revenue channel can be a practical approach for publishers who want to explore additional demand while preserving their current advertising operations.
The most valuable monetization opportunities often emerge from understanding how existing inventory is being used and where additional advertiser demand may be available.
Explore video monetization with PubFuture
Your website may already have traffic that could support additional advertising opportunities.
PubFuture helps publishers evaluate their inventory, identify suitable ad formats, and connect with programmatic demand partners to explore new monetization opportunities.
Want to find out whether video advertising is a fit for your website?
Contact us at [email protected] or sign up with PubFuture to explore your monetization options.
