CTR Manipulation Tactics to Avoid: Protect Your Rankings and Reputation
Click-through rate (CTR) is a key performance indicator in programmatic advertising. For publishers, it not only reflects ad engagement but also influences demand partner relationships, fill rates, and long-term revenue potential.Unfortunately, some resort to CTR manipulation—intentionally inflating ad clicks through deceptive practices. While it may yield short-term gains, it can trigger severe consequences: demand partner […]