5 Reasons Why Programmatic Advertising Outperforms PPC in Cost‑Efficiency and Targeting

In today’s fast-paced digital landscape, PPC marketing in programmatic advertising offers a smarter, more cost-effective alternative to traditional PPC. Leveraging automation, real-time bidding, and granular audience targeting, programmatic delivers better ROI, scalability, and precision. Here are five compelling reasons why it outperforms standard PPC in both cost-efficiency and targeting. 1. Automated Real-Time Bidding (RTB) Significantly […]

programmatic advertising trends in 2025 showing analytics

Programmatic Ads in 2025: Mid-Year Recap, Trends & What’s Ahead

Executive Summary of the Programmatic Ads Market (H1 2025) The global programmatic advertising market continued its growth trajectory in the first half of 2025, with total spending reaching $135.2 billion, a 12.4% increase YoY compared to H1 2024 (Statista). This growth was driven by: Meanwhile, average CPMs increased by 4.7% globally, with North America seeing […]

First-Party Data

First-Party Data? A Comprehensive Guide for Publishers in 2025

Third-party cookies are quickly becoming a thing of the past as major browsers like Chrome, Safari, and Firefox phase them out to prioritize user privacy. This shift marks a fundamental change in how advertisers track and target users across the web. For publishers, it means losing access to one of the most commonly used tools […]

Ad Format Optimization Techniques

Ad Format Optimization Techniques: The Ultimate Guide for Publishers

Have you ever wondered why your ad revenue plateaus despite increasing site traffic? The answer often lies not in the quantity of ads but in how effectively they’re formatted, placed, and optimized for both revenue and user experience. In this guide, we’ll break down proven ad format optimization techniques, explain why they matter, and show […]

Mobile Programmatic in 2025: 10 Trends You Can’t Ignore

The mobile advertising industry is rapidly changing, showing no signs of slowing down. By 2025, mobile programmatic advertising is projected to lead digital ad spending, fueled by advances in AI, more precise audience targeting, and new approaches to app monetization. Whether you’re a mobile app marketer, developer, or advertiser, keeping up with these trends is […]

Mastering Fill Rate in Digital Advertising: Beyond Basics to Advanced Optimization

In the fast-paced world of digital advertising, fill rate is a critical metric that can define a publisher’s success. Industry benchmarks show that top-performing sites often achieve fill rates between 90–98%, while struggling sites might fall below 70%, leaving significant revenue untapped. A high fill rate signals strong monetization health and efficient demand management — […]

What Publishers Need to Know about Sellers.json:

The Significance of Sellers.json: What Publishers Need to Know

The automation of online ad buying and selling makes programmatic advertising highly convenient, yet this very efficiency can increase the risk of scams. According to fraudlogix.com, a global dataset of 152 countries and the rate of online fraud that occurred in 2024. On average, 18.31%, nearly one-fifth of digital ad interactions worldwide, may be fraudulent. […]

Understanding Traffic Tier Classifications: A Detailed Breakdown

In the world of digital marketing and advertising, not all online traffic is created equal. The term “traffic tiers” is used to categorize global web traffic based on the economic and technological conditions of the users’ countries. These classifications—Tier 1, Tier 2, and Tier 3—help advertisers and publishers tailor their campaigns more effectively by understanding […]

Illustration showing a mobile H5 game site dashboard with rising revenue charts and a “400% growth” label, representing PubFuture’s winning monetization formula.

The Secret to 400% More Revenue for H5 Game Sites: PubFuture’s Winning Formula

Summary A Tech Company, a leading innovator in app and website development, offers a diverse range of digital experiences, including H5 games, downloads, and chat features. Their journey with PubFuture began through a colleague’s recommendation, and what started as a small website meeting our minimum threshold of 100,000 monthly pageviews has now grown into a thriving […]

PubStar.io Review – The Ultimate Ad Network for Maximising App Monetisation.

PubStar.io Review:The Best Ad Network for App Monetization

App developers and publishers often struggle to balance offering free apps while generating revenue. Since most users favor free apps, monetizing through paid downloads is typically rigorous. While subscription models sometimes work, retention is tricky. In most cases, in-app advertising becomes the key means through which publishers approach monetization.  According to Statista, over seven billion mobile […]

Load more