In today’s privacy-first, post-cookie advertising ecosystem, data is the real currency. According to Lucent Innovation, by 2029, the worldwide big data analytics market is projected to be valued at more than $650 billion, and 64% of marketing executives “strongly agree” that data-driven marketing is essential. For publishers, understanding how to collect, manage, and activate audience data is no […]
The Christmas and New Year period is one of the most important revenue windows of the year for publishers. Advertisers aggressively increase budgets to capture high-intent audiences, while demand-side platforms compete harder for quality inventory. For publishers running programmatic advertising, this creates a unique opportunity to significantly boost CPMs, fill rates, and overall yield if […]
Invalid Traffic (IVT) has become one of the biggest threats to H5 publishers in 2025. As H5 games, mini-apps, and mobile browser experiences grow rapidly, so do fraud attempts—from bot-generated impressions to sophisticated device spoofing. This comprehensive guide explains what IVT is, why it’s especially harmful for H5 traffic, and the most effective ways to […]
Invalid Traffic (IVT) is one of the biggest threats in programmatic ads. When a site is flagged, revenue can drop instantly, advertiser trust declines, and recovery becomes difficult without knowing what triggered the issue. This guide explains what happens during an IVT flag, why it occurs, and how publishers can fix and prevent it. 1. […]
Google’s recent crackdown on Invalid Traffic (IVT) has become one of the most urgent issues facing publishers today. IVT — any ad interaction that doesn’t come from a real, legitimate user — has always existed, but in the last year, Google has taken enforcement to a new level. As a result, many publishers across content, […]
Header bidding has become the gold standard for maximizing ad revenue, giving publishers fair competition from all demand sources before sending impressions to the ad server. But as the ecosystem evolves, two main models dominate the conversation: Client-Side Header Bidding (CSHB) and Server-Side Header Bidding (SSHB). Although both aim to increase yield, they work in […]
As H5 gaming websites and app-to-H5 traffic continue to grow across Asia, many publishers are searching for reliable monetization strategies. While Google AdSense and Google Ad Manager are often the default choice, H5 publishers are increasingly facing a painful pattern:high estimated earnings at the beginning of the month, followed by heavy invalid traffic (IVT) deductions […]
Understanding and tracking the right monetization metrics is crucial for publishers who want to maximize ad revenue in the evolving programmatic landscape. Beyond simple traffic or total earnings, successful publishers rely on data-driven insights to measure the true value of every impression, session, and ad format. In this article, Pubfuture explores the 15 most important […]
If you’re a publisher running multiple SSP connections or exchanges, you’ve likely heard of Supply Path Optimization (SPO) — a strategy traditionally used by advertisers to make programmatic media buying more transparent and efficient. But the game is changing. Today, publishers are also adopting SPO principles to streamline their monetization stack, strengthen direct demand relationships, […]
In the ever-evolving world of digital publishing, organic traffic remains the lifeblood of success. While paid advertising offers quick wins, organic growth ensures long-term visibility, credibility, and profitability. For publishers navigating today’s competitive online landscape, understanding how to build and sustain organic traffic is crucial. This guide explores the key insights, strategies, and best practices […]
